MORTAZA
MORTAZA

Netflix X WhatsApp, Squid Game

NYC Times Square Takeover

Being part of the Study Hall team, we partnered with Netflix and WhatsApp to create an immersive campaign for Squid Game 2, turning Times Square into a city-scale messaging experience.

The takeover reimagined Times Square’s iconic billboards as a live WhatsApp interface, using unfolding message sequences to build tension and anticipation. By translating the language of private messaging into large-scale outdoor media, the campaign blurred digital and physical worlds, bringing Squid Game into the real world in a bold, narrative-driven way.

Brand
Netflix, WhatsApp, Squid Game

Industry
Entertainment

Engagement
Design Direction

OOH

Agency
Study Hall

MORTAZA
MORTAZA
MORTAZA
MORTAZA
MORTAZA

Credits

Study Hall

Executive Creative Director
Jeremy Volk

 

Creative Director
Alex Sheyn, Matt Yerman


Senior Producer
Kristen Dudek

 

Producer
Jessica Petrullo

 

Design Direction
Studio MORTAZA

 

Associate Designer
Dani Grimm

 

Motion Design
Half Gus

Netflix

Sr. Creative Producer, Brand Creative Studio
Juan Carlos Luna

 

Senior Manager, Brand Creative Studio
Chidera Ufondu


Manager, Brand Partnerships Creative Strategy

Alexander Tennis

Meta

Director I Group Creative Director at Meta
Jan Jaworski


Global Brand & Integrated Marketing at WhatsApp

Nandita V.

 

Global Art Director at WhatsApp
Lauren Duane

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Netflix — Sports IdentityGuidelinesDesignIdentity

Netflix

Sports Identity

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Coinbase — Mobile Trade VisionDesignArt Direction

Coinbase

Mobile Trade Vision

Netflix X WhatsApp, Squid Game

NYC Times Square Takeover

Being part of the Study Hall team, we partnered with Netflix and WhatsApp to create an immersive campaign for Squid Game 2, turning Times Square into a city-scale messaging experience.

The takeover reimagined Times Square’s iconic billboards as a live WhatsApp interface, using unfolding message sequences to build tension and anticipation. By translating the language of private messaging into large-scale outdoor media, the campaign blurred digital and physical worlds, bringing Squid Game into the real world in a bold, narrative-driven way.

Brand
Netflix, WhatsApp, Squid Game

Industry
Entertainment

Agency
Study Hall

Engagement
Design Direction

OOH

MORTAZA
MORTAZA
MORTAZA
MORTAZA
MORTAZA

Credits

Study Hall

Executive Creative Director
Jeremy Volk

 

Creative Director
Alex Sheyn, Matt Yerman


Senior Producer
Kristen Dudek

 

Producer
Jessica Petrullo

 

Design Direction
Studio MORTAZA

 

Associate Designer
Dani Grimm

 

Motion Design
Half Gus

Netflix

Sr. Creative Producer, Brand Creative Studio
Juan Carlos Luna

 

Senior Manager, Brand Creative Studio
Chidera Ufondu


Manager, Brand Partnerships Creative Strategy

Alexander Tennis

Meta

Director I Group Creative Director at Meta
Jan Jaworski


Global Brand & Integrated Marketing at WhatsApp

Nandita V.

 

Global Art Director at WhatsApp
Lauren Duane

Previous Project

Next Project

Netflix — Sports IdentityGuidelinesDesignIdentity

Netflix

Sports Identity

MORTAZA
Coinbase — Mobile Trade VisionDesignArt Direction

Coinbase

Mobile Trade Vision