MORTAZA — Netflix — Sports Identity

Netflix

Netflix Sports Identity

Few things grip us like the drama of sports. Breathless moments, sweat-soaked determination, the glory of victory, and the heartbreak of defeat. But the most compelling sports stories go deeper than the game. For every moment of triumph or loss, there’s a lifetime of sacrifice, struggle, and humanness — and a hell of a story. Netflix has curated a collection of these stories, leaving nothing out of bounds. You know the games, you admire the athletes, but you’ve never heard these stories told quite like this. To make the collection resonate with a broader audience, they needed a unique Netflix Sports identity.

Brand
Netflix

Industry
Entertainment

Engagement
Brand Design

Visual Identity

Guidelines

Agency
Study Hall

Our approach was to spotlight what Netflix does best: Focus on the human element rather than the superhuman. We embraced the raw emotion and intensity of sports. The identity carries a gritty realism, a starkness, and a promise of deeper layers yet to be unveiled. With an emphasis on dynamism and bold colors, we abstracted the iconic Netflix brandmark, creating visuals that embody the relentless speed and tireless repetition inherent in sports. So get on your feet, make some noise, and tune into some of the best stories that sports have to offer. Right from your home turf.

Within the world of sport, Netflix has historically been about the subplots, drama, and spectacle of sport. Using a masked 'N' logo as a driving visual motif, it literally became the lens through which sports are viewed through. While it was primarily about the framing, masked imagery was leveraged as a mean to 'weave' Netflix through the fabric– further implying how Netflix, and the drama they portray, is omnipresent within every sports moment they depict.

Visually, the design system was meant to feel dynamic in nature with angular lines and points of tensions which implied movement throughout, and were brought to life with tight easing curves. As one additional layer, a system of patterns were developed as versatile brand elements, at it's core also emblematic of the repetition that goes into mastering sport. These elements were meant to be the foundation for a system that could grow and evolve with time.

MORTAZA

Credits

Study Hall

Executive Creative Director
Jeremy Volk

Creative Director
Alex Sheyn
Matt Yerman

Senior Producer
Kristen Dudek

Producer
Jessica Petrullo

Design Director

Jon Way

Senior Designer
Studio MORTAZA
Nicholas Fearnley

Designer
Tim Rhyne

Associate Designer
Dani Grimm

Motion Design
Half Gus

Netflix

Global Senior Brand Design Manager
Noah Nathan

Global Brand Design Manager
Derek Vander Griend

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Netflix Sports Identity

Few things grip us like the drama of sports. Breathless moments, sweat-soaked determination, the glory of victory, and the heartbreak of defeat. But the most compelling sports stories go deeper than the game. For every moment of triumph or loss, there’s a lifetime of sacrifice, struggle, and humanness — and a hell of a story. Netflix has curated a collection of these stories, leaving nothing out of bounds. You know the games, you admire the athletes, but you’ve never heard these stories told quite like this. To make the collection resonate with a broader audience, they needed a unique Netflix Sports identity.

Our approach was to spotlight what Netflix does best: focus on the human element rather than the superhuman. We embraced the raw emotion and intensity of sports. The identity carries a gritty realism, a starkness, and a promise of deeper layers yet to be unveiled. With an emphasis on dynamism and bold colors, we abstracted the iconic Netflix brandmark, creating visuals that embody the relentless speed and tireless repetition inherent in sports. So get on your feet, make some noise, and tune into some of the best stories that sports have to offer. Right from your home turf.

Read Full Story

Brand
Netflix

Industry
Entertainment

Agency
Study Hall

Engagement
Brand Design

Visual Identity

Guidelines

Within the world of sport, Netflix has historically been about the subplots, drama, and spectacle of sport. Using a masked 'N' logo as a driving visual motif, it literally became the lens through which sports are viewed through. While it was primarily about the framing, masked imagery was leveraged as a mean to 'weave' Netflix through the fabric– further implying how Netflix, and the drama they portray, is omnipresent within every sports moment they depict.

Visually, the design system was meant to feel dynamic in nature with angular lines and points of tensions which implied movement throughout, and were brought to life with tight easing curves. As one additional layer, a system of patterns were developed as versatile brand elements, at it's core also emblematic of the repetition that goes into mastering sport. These elements were meant to be the foundation for a system that could grow and evolve with time.

Motion System

Motion System

Motion System

Credits

Study Hall

Executive Creative Director
Jeremy Volk

Creative Director
Alex Sheyn, Matt Yerman

Senior Producer
Kristen Dudek

Producer
Jessica Petrullo

Design Director

Jon Way

Senior Designer
Studio MORTAZA, Nicholas Fearnley

Designer
Tim Rhyne

Associate Designer
Dani Grimm

Motion Design
Half Gus

Netflix

Global Senior Brand Design Manager
Noah Nathan

Global Brand Design Manager

Derek Vander Griend

Previous Project

Next Project

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