MORTAZA
MORTAZA

USRowing

Road To LA 2028

How do you take a centuries-old sport like rowing and make it modern, more engaging, and reach a wider audience?

 

With the 2028 Olympics coming to Los Angeles, USRowing desired a campaign for the U.S. National Team, one that could modernize a centuries-old sport and expand its reach. ALL IN became the rallying cry, capturing the sport’s raw intensity, rhythm, and the physical and mental commitment of its athletes.

 

We created a stark, modular identity system designed to move seamlessly across digital and physical touchpoints. Angled oar motifs and chain-inspired forms reflect the sport’s choreographed motion and collective power, reinforcing a message of commitment, community, and endurance as USRowing looks toward LA ’28.

Brand
USRowing

Industry
Sports

Engagement
Brand Design

Visual Identity

Guidelines

Content Creation

Agency
Study Hall

MORTAZA

Launch Poster

Project Reel

Type Layouts

MORTAZA

Visual System

Type System

Type System

Visual System

MORTAZA

Unisuit

MORTAZA

OOH Poster

MORTAZA

Banner

MORTAZA

Unisuit

MORTAZA

Sculling

MORTAZA

Photography

MORTAZA

Layout

MORTAZA

Layout

MORTAZA

Layout

Visual System

MORTAZA

Digital Screen

MORTAZA

Sculling cloth

MORTAZA

Tote bag

MORTAZA

T-Shirt

MORTAZA

Campaign Layout

MORTAZA

Layout

MORTAZA

Layout

Campaign Flag

Credits

Study Hall

Executive Creative Director
Alex Sheyn


Creative Director
Jeremy Volk

Matt Yerman


Executive Producer
Monica Reinold


Producer

Will Houser

Dani Arama


Senior Designer
Studio MORTAZA


Designer
Tim Rhyne


Motion Design
Half Gus

Strange Family

Executive Creative Director
Ben McNutt


Strategy
Scott Beard

Cody Beard


Producer
Claire Williams


Creative Strategist
Katerina Mery

USRowing

Chief Executive Officer
Amanda Kraus


Chief Marketing Officer
Lizzie Seedhouse


Chief Development Officer
Lori McBride


Director of Development
Jasper Liu

Previous Project

Next Project

MORTAZA
Striker Labs
— Institutional Crypto Brand IdentityDesign ProductionGuidelinesDesignIdentity

Striker Labs

Institutional Brand Identity

Netflix — Sports ClubGuidelinesOOHPrintDesignIdentity

Netflix

Netflix Sports Club

USRowing

Road To LA 2028

How do you take a centuries-old sport like rowing and make it modern, more engaging, and reach a wider audience?

With the 2028 Olympics coming to Los Angeles, USRowing desired a campaign for the U.S. National Team, one that could modernize a centuries-old sport and expand its reach. ALL IN became the rallying cry, capturing the sport’s raw intensity, rhythm, and the physical and mental commitment of its athletes.

 

We created a stark, modular identity system designed to move seamlessly across digital and physical touchpoints. Angled oar motifs and chain-inspired forms reflect the sport’s choreographed motion and collective power, reinforcing a message of commitment, community, and endurance as USRowing looks toward LA ’28.

Read Full Story

Brand
USRowing

Industry
Sports

Agency
Study Hall

Engagement
Brand Design

Visual Identity

Guidelines

Content Creation

MORTAZA

Launch Poster

Project Reel

Type Layouts

MORTAZA

Photography

MORTAZA

Visual System

Type System

Type System

MORTAZA

OOH Poster

MORTAZA

Unisuit

MORTAZA

Layout

MORTAZA
MORTAZA

Sculling

MORTAZA

Unisuit

MORTAZA

Layout

MORTAZA

Layout

MORTAZA

Tote bag

MORTAZA

Sculling cloth

MORTAZA

T-Shirt

MORTAZA

Layout

Campaign Flag

Credits

Study Hall

Executive Creative Director
Alex Sheyn


Creative Director
Jeremy Volk

Matt Yerman


Executive Producer
Monica Reinold


Producer

Will Houser

Dani Arama


Senior Designer
Studio MORTAZA


Designer
Tim Rhyne


Motion Design
Half Gus

Strange Family

Executive Creative Director
Ben McNutt


Strategy
Scott Beard, Cody Beard


Producer
Claire Williams


Creative Strategist
Katerina Mery

USRowing

Chief Executive Officer
Amanda Kraus


Chief Marketing Officer
Lizzie Seedhouse


Chief Development Officer
Lori McBride


Director of Development
Jasper Liu

Previous Project

Next Project

MORTAZA
Striker Labs
— Institutional Crypto Brand IdentityDesign ProductionGuidelinesDesignIdentity

Striker Labs

Institutional Brand Identity

Netflix — Sports ClubGuidelinesOOHPrintDesignIdentity

Netflix

Netflix Sports Club