MORTAZA

Netflix

Geeked Week 2024

For the 2024 Netflix Geeked Week, Netflix needed a bold, immersive identity centered around the concept of ink splatter as an homage to the art form that started it all: the comic book. A five-day virtual extravaganza, Geeked Week celebrates the most anticipated releases in geek culture, giving die-hard fans exclusive news, sneak peeks, and surprise celebrity drop-ins.

Together with the Study Hall team, we injected new energy into a robust campaign identity that used ink splatter to symbolize the raw, transformative, unpredictable energy of creativity, reflecting the vibrancy of both creators and fans. This campaign elevated Netflix Geeked Week into a living celebration of fan-driven storytelling and the boundless possibilities that arise when fandom and creators come together.

Brand
Netflix

Industry
Entertainment

Engagement
Brand Design

Design Production

Content Creation

Guidelines

OOH

Agency
Study Hall

The concept

Ink is more than a medium; it is a living, evolving element, unpredictable and full of potential. This concept conveys the idea that creativity knows no bounds—it spreads, collides, and transforms. By incorporating bold black-and-white contrasts, we established a dynamic and clean aesthetic that visually cuts through the digital space while amplifying the raw and unpolished feel of live creative processes. The new ink splatter treatment was deployed across various assets: social media content, motion graphics, and live-streamed event visuals. It became an essential visual tool for communicating the energy and authenticity of the Geeked Week experience, uniting fans with the creatives behind the shows they love.

Geeked Week 2024 Event

Show Compositions

Lower Third Design

Geeked Week 2024 Event

Event Wayfinding

Event Banner

OOH Posters

Tote Bag Graphic

T-Shirt Graphic

OOH Takeover

Press Pass

Layouts

Geeked Week 2024 Event

Event Banner

Layout

Event Show Banner

OOH Billboard

Credits

Study Hall

Executive Creative Director
Jeremy Volk

Creative Director
Alex Sheyn, Matt Yerman

Senior Producer
Kristen Dudek

Producer
Jessica Petrullo

Design Director

Jon Way

Senior Designer
Studio MORTAZA, Nicholas Fearnley

Designer
Tim Rhyne

Associate Designer
Dani Grimm

Motion Design
Half Gus

Netflix

Global Senior Brand Design Manager
Noah Nathan

Global Brand Design Manager

Derek Vander Griend

Global Creative Marketing Manager
Ben George

Global Creative Marketing

Irene Wu

Marketing Operations Manager
Kelsey Meija

Marketing Operations

Elizabeth Boggs

Events & Activations

Nico Martinez

Previous Project

Next Project

Coinbase — Mobile Trade VisionDesignArt Direction

Coinbase

Mobile Trade Vision

Ace & Tate — SS24: See You Out ThereOOHPrintCampaignDesignIdentityArt DirectionContent Creation

Ace & Tate

SS24: See You Out There

Netflix

Geeked Week 2024

For the 2024 Netflix Geeked Week, Netflix needed a bold, immersive identity centered around the concept of ink splatter as an homage to the art form that started it all: the comic book. A five-day virtual extravaganza, Geeked Week celebrates the most anticipated releases in geek culture, giving die-hard fans exclusive news, sneak peeks, and surprise celebrity drop-ins.

Together with the Study Hall team, we injected new energy into a robust campaign identity that used ink splatter to symbolize the raw, transformative, unpredictable energy of creativity, reflecting the vibrancy of both creators and fans. This campaign elevated Netflix Geeked Week into a living celebration of fan-driven storytelling and the boundless possibilities that arise when fandom and creators come together.

Brand
Netflix

Industry
Entertainment

Agency
Study Hall

Engagement
Brand Design

Design Production

Content Creation

Guidelines

OOH

The concept

Ink is more than a medium; it is a living, evolving element, unpredictable and full of potential. This concept conveys the idea that creativity knows no bounds—it spreads, collides, and transforms. By incorporating bold black-and-white contrasts, we established a dynamic and clean aesthetic that visually cuts through the digital space while amplifying the raw and unpolished feel of live creative processes. The new ink splatter treatment was deployed across various assets: social media content, motion graphics, and live-streamed event visuals. It became an essential visual tool for communicating the energy and authenticity of the Geeked Week experience, uniting fans with the creatives behind the shows they love.

Geeked Week 2024 Event

Show Compositions

Lower Third Design

Geeked Week 2024 Event

Event Wayfinding

Event Banner

OOH Posters

T-Shirt Graphic

Tote Bag Graphic

OOH Takeover

Geeked Week 2024 Event

Layouts

Geeked Week 2024 Event

Event Show Banner

Event Banner

Layout

OOH Billboard

Credits

Study Hall

Executive Creative Director
Jeremy Volk

Creative Director
Alex Sheyn, Matt Yerman

Senior Producer
Kristen Dudek

Producer
Jessica Petrullo

Design Director

Jon Way

Senior Designer
Studio MORTAZA, Nicholas Fearnley

Designer
Tim Rhyne

Associate Designer
Dani Grimm

Motion Design
Half Gus

Netflix

Global Senior Brand Design Manager
Noah Nathan

Global Brand Design Manager

Derek Vander Griend

Global Creative Marketing Manager
Ben George

Global Creative Marketing

Irene Wu

Marketing Operations Manager
Kelsey Meija

Marketing Operations

Elizabeth Boggs

Events & Activations

Nico Martinez

Previous Project

Next Project

Coinbase — Mobile Trade VisionDesignArt Direction

Coinbase

Mobile Trade Vision

Ace & Tate — SS24: See You Out ThereOOHPrintCampaignDesignIdentityArt DirectionContent Creation

Netflix

Geeked Week 2024

The concept

Credits

Study Hall

Netflix

Previous Project

Next Project

Coinbase

Mobile Trade Vision

Ace & Tate

SS24: See You Out There

Netflix

Geeked Week 2024

The concept

Credits

Study Hall

Netflix

Previous Project

Next Project

Coinbase

Mobile Trade Vision

Ace & Tate

SS24: See You Out There

Socials
@mortaza.info

© 2025
Studio MORTAZA

Netflix

Geeked Week 2024

The concept

Credits

Study Hall

Netflix

Previous Project

Next Project

Coinbase

Mobile Trade Vision

Ace & Tate

SS24: See You Out There

Netflix

Geeked Week 2024

The concept

Credits

Study Hall

Netflix

Previous Project

Next Project

Coinbase

Mobile Trade Vision

Ace & Tate

SS24: See You Out There

Socials@mortaza.info

© 2025Studio MORTAZA

Socials
@mortaza.info

© 2025
Studio MORTAZA