Ace & Tate’s SS22 two-part campaign called “Bring On The Sun”. A campaign focused on showcasing sunglasses without the actual product.

The first phase teases the collection by deliberately withholding it. Faces squint in harsh daylight, capturing the universal discomfort of bright sun, and the clear need for sunglasses.

The second phase reveals the solution: a new sunglasses collection by Ace & Tate.